This workbook was designed for a research workshop conducted with potential customers of a bag brand. I planned and structured the questions and visual exercises to capture customer preferences around style, colour, functionality, usability, and emotional associations with work bags.
Using visual exercises, ranking prompts, and reflection-based activities, the workbook enabled participants to articulate their needs and choices in an intuitive and engaging way. The responses gathered through this process formed a qualitative layer of market research, which the founder used as a reference while designing the bags.
The project demonstrates how thoughtfully designed tools can translate customer voices into meaningful inputs for product and brand development.