This project was done as a part of Landor Associates, Mumbai. Workshops were conducted with a small target groups. Flash cards were designed with various stimulus to understand the choices and needs of this audience. The playful colours and imagery is a result of these workshops. The illustration style is playful and attractive for the children across age groups of 4–12 years. The program gives young members their own room key card, special kids menu and Kids@Taj passport when they visit the hotels!
