This project was done as a part of Godrej Consumer Products Ltd. The project involved deep dive into Indonesia's Air freshener category and generating insights through user and stakeholder interviews, field studies and group discussions with local teams. Participated in brainstorming workshop with stakeholders across the country. Worked on designing the information architecture keeping in mind the cultural and social context. Design and development of new packaging for Stella Indonesia from initial design brief to concept development and sampling. Project management from coordinating with multiple vendors for sampling and prototyping of labels.
